A few years ago, it was true that you could post low quality content on a website and get ranked by search engines. The quality of content didn’t matter in the early 2000s, because search engines couldn’t tell the difference between low-quality and high-quality content. With the inception of Google algorithms, this is no longer true today. Businesses must have high-quality content to rank well for major search engines, such as Google. However, SEO is not the only reason to have high-quality content. Providing content that people value is also an effective PR tool. It doesn’t matter if you post on a blog, social media or any other form of media, high-quality content is the way to go. Here are three reasons why the quality of your content matters for your business’ online presence.
1. High-quality content holds the attention of your readers
With the accessibility of website creation, as well as social media, there are more channels of distribution for digital content than ever. This means the Internet has become crowded with marketing messages. Many of these messages are nothing more than fluff and filler, which are completely useless to readers. This is one reason why your business needs high-quality content. Providing content that presents something useful and of value to readers will hold their attention longer. It’s hard enough to grab a readers attention for longer than six seconds, and it’s even harder to do with low-quality fluff and filler content. Give your business the competitive edge it needs to compete online by providing useful content.
2. Content has a longstanding affect on your business’ brand
An important aspect to understand about online content is that it lives for a long time. This is true for any kind of digital record, so it is important that your business only publishes content that reflects the character of your business positively. There is no way to fully control of the dissemination of your content, so err on the side of caution. A good analogy to understand the importance of doing so is the incidence of celebrities who have had revealing photos of themselves released to the public by hackers. Never make a digital record of content that reflects poorly on your business, because there is always a way for someone to access that information, even if you delete it.
3. High-quality content is more likely to attract new clients
This reason may be the last on the list, but it is definitely number one when it comes to prioritizing your content. The main reason to provide high-quality content to your readers is to attract new potential buyers. The content that your business provides is a reflection of the quality of the product or service that you offer. Poorly written content gives potential buyers the impression that the quality of what you offer is lacking. A business cannot survive without the support of consumers, so do your business a favor and don’t skimp on the quality of your content.
This is just a brief exploration of why the quality of your content matters for your business. There are several other reasons to be cautious about what you publish, and it can be overwhelming for a business owner handling alone. Fortunately, there are professionals that can help. Marisawriter.com is OC’s best value writing consultant. If you need help with managing content for your business, please contact me today.