Did you ever notice how time can change your mind about something? Well, that’s how I felt this past week after looking at my first post on this website called “Three Reasons Why the Quality of Your Content Matters.” I still think that the quality of the content you publish matters, but I’ve just had a tiny change of heart about one thing: the attitude of that post. I feel like I was little austere in a you-better-or-else kind of way. While you should post great content to attract readers, you don’t have to be a stick in the mud about. Loosen up, and embrace that fact that you are free to be as creative as you want, as long as you are professional and your content is appropriate. Here are four points to keep in mind to help with your content creation.
1. You are not a slave to your content
I repeat, you are not a slave to your content. If you have a sudden feeling of dread when you sit down to write an article or blog post for your business, stop. Just stop. Reevaluate how your content is affecting your mood. When you sit down to create some awesome piece of content, the last thing you should feel is like your rubbing your brain against a cheese grater. You should at least be motivated and interested in what you are about to pen down for the rest of the world to see. If you’re writing about something that you just aren’t passionate about, consider writing something else or finding a new angle for that subject. Your editorial calendar works for you, not you for it.
2. You should vary your content
If you have a hard time staying awake when your create your content, then chances are so do your readers. Change things up a bit by varying the type of content you publish. You could use photos, illustrations, videos, slide shows and other graphics as long as the content is appropriate. A good idea is to use your phone to take photos everywhere you go, or take screen shots of interesting things on the web, and write stories about them. You could also put your photos or graphics into an infographic to make a point while being visually stunning. Have fun with your content creation, just keep your target audience in mind.
3. Know that content curation is your friend
Have you ever heard of Exosphere? It’s a company that holds boot camps for entrepreneurs all over the world, and I am subscribed to it’s newsletter. Well, the owner of Exosphere, Skinner Lane, used to send these really long emails that where kind of existential-oriented. I would read through these emails and just get confused, but I knew he was talking about tech disrupting the universe. During the past several months, Skinner switched his emails from a personal dialog to content curation. His emails are so much more visually stunning and informative. Thanks to those emails, I learn a lot about what’s new in tech, like sex robots, 3-D printed organs and SpaceX rockets. This transition was definitely good.
Even though this is anecdotal evidence, I think you should keep content curation in mind for your business. It’s a great way to share what you learn from others, keep up with industry trends and send visually engaging emails to your readers. Be the filter of information by deciding what news is worth a read. It will establish your business as an authority, and your readers will trust you to judge what is interesting and relevant.
4. You should have a specialization, niche and a personality
These days, pigeon-holing yourself is a good thing, because it’s easier to establish authority in a specialized subject than in a general, all-encompassing topic. For example, I chose to specialize in technical writing and web development. That being said, you should also not be afraid to have a personality. Give your opinion in your content, because your readers want to your professional take on things that matter in your industry. You should also write for yourself. Writing for the masses isn’t going to do you or your readers any favors. There are mountains of generic, common-sense content on the web that is repeated and rehashed. People are tired of fluff and filler content. Give your readers something fresh, new and with your personal signature on it.
Keep these four points in mind when creating your content, and you’ll be a lot happier. Don’t ever let content creation loom over you like a monster that can kill with blandness and boredom. Keep yourself interested in what your write about and share online, and you’ll do great. If need help with creating content for a technical subject to promote your business, get in touch with me today.